California
Fair commission guide · San Francisco, CA
What's a fair listing commission in San Francisco, California?
Since the 2024 NAR settlement, listing commissions are fully negotiable — but what's fair depends on where you're selling. This is the modeled fair range for San Francisco, built from public market data.
Why the rate lands here
San Francisco's market is running warm — steady buyer demand makes a well-priced listing easier to sell.
Price level matters too: at San Francisco's typical home value, an agent's dollar payout at a given percentage differs a lot from the national picture, and a fair percentage moves accordingly. We start from the typical post-settlement listing-side rate and adjust for local prices, market heat, and how much work a typical sale here takes.
This range is for a typical San Francisco home. Your home isn't typical — its condition, your target price, and your exact zip all move the number, which is what the calculator is for.
Get the number for your exact address
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